Join the Collaborative Marketing for e-Resources Project « E-Views

Interesting uses of marketing/promotion of electronic resources. From the post:

In essence, the project “proposes a model for a national distributed project to develop marketing plans for electronic resources while collaboratively building benchmarks for the marketing of electronic resources in college and university settings.” [from the poster session] By participating in the collaborative working group you can learn how to employ a typical marketing plan at your library, complete one marketing campaign from start to finish, and contribute to a national project that will determine if collaborative benchmarking for marketing electronic resources is feasible.”

Join the Collaborative Marketing for e-Resources Project « E-Views.

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